Fold, disassemble, unfold
The new logo of an international manufacturer and supplier of mats and accessories for battle, board, card, and RPG games, brutally opposes the entire competition. It does not even try to position itself in between other brands with gaming mats. It strongly sets its own, original direction at an angle of 18.2 degrees.
The construction of the logo is futuristic and very primal at the same time, resembling cuneiform or even becoming a message of out of space civilizations. Or maybe the Playmats logo is an encrypted password needed to travel to other worlds?
Do you have a strategy on the mat?
A good strategy is essential if one wants to become a winner. When working on the rebranding, we focused on a professional analysis prepared by the brand’s strategist who set a clear direction and message that Playmats will implement in their communication.