Cross or serpent?
The St. Andrew’s Cross or the Rod of Asclepius are inherently associated with the medical industry. Does this mean that such heavily exploited motifs are better to avoid when creating the identity of a clinic? Of course, you can, but… you can also take the bull by the horns and create a logo that will be a new quality while maintaining the intuitive recognizability of the industry. Indeed.
The new emblem is a visual representation of the values that NZOZ Kolejarz stands for. The cross symbolizes care and concern for health, and the two figures enclosed within it signify the dialogue between the doctor and the patient, prioritizing the patient and their needs.
Family and tradition
A clinic, like any company, needs to have its own identity. A family clinic brings together entire generations of patients, giving them a sense of belonging to a trustworthy institution with experience and traditions. Therefore, the emblem is simple, timeless, and legible at any scale.
The color scheme has been tailored to the industry and can be simultaneously reassuringly cool and appropriately modern and energizing.