Legendary Rebranding
In the deep recesses of the Mazurian land, where greenery and water intertwine in a harmonious dance of nature, stands the luxurious Mazurski Raj Hotel. Here, in the shadow of ancient tales, a new image of this place has been born.
Beł and Dana, the legendary heroes of Lake Bełdany, have been immortalised in the new emblem of the hotel. Embracing the sigil of the letter “M,” they symbolise the connection to bygone times and local traditions.
The modern crest, born of this symbiosis, attests to the grandeur of the brand and the high standard of services of this four-star establishment.
Think Big
The expansion of the hotel complex and the elevation of its standards became the catalyst for the transformation of its image, which forms the backdrop for our legendary heroes.
We created a Key Visual in colours evoking associations: gold – the symbol of luxury, green and navy – the colours of nature, the forest, and water, with a finish of timeless black – pure, minimalist elegance.
Beł and Dana epilogue
The entire visual identity was crafted in harmony with the visualisations of the new interiors, to achieve a consistent and coherent image.
Elegant yet opulent; modern yet respectful of tradition. We succeeded in weaving together opposites, just as love at first sight bound Beł and Dana for eternity.
2024 r.
