mastering brands

The OPEN Repository

Collection of Knowledge

The logo of the repository is crafted from the acronym of the OPEN Repository. “OPEN” represents a collection of letters through which information flows freely. “OPEN” fluctuates, suggesting flexibility and dynamism through its form. “OPEN” is receptive to new technologies and vast reserves of knowledge.

The undulating elements of the letters symbolically reference fibre optic cables, emphasizing the concept of accessibility and the sharing of knowledge. The signet design, comprising a collection of letters, metaphorically represents a compilation of data and information.

We Publish

For the OPEN Repository platform’s needs, we created a logo, a brand book, and a key visual, designing a cohesive direction for the program’s materials, including social media communication and presentations.

The culmination and primary objective of the project is the platform, which serves as a repository of knowledge. The design aimed to be ultra-synthetic, economical, clear, and straightforward. The user interface (UI) is minimalist, ensuring the maximum amount of substantive content.

2023

open.icm.edu.pl