How about branding for an insurance platform? With pleasure! The bigger the variety of the requests the better the mental practice which enables us to keep our minds working on a high level – which is obligatory in a creation department.
We created branding for the complex on-line insurance selling system – mainly for the HR departments.
We started with the logo – the brand’s symbol seems to be covered with a strong shield. It’s original and simple at the same time. Friendly and serious. Strong and sure.
MOBILE MEANS COMFORTABLE
Firstly: it has to be comfortable. We designed the www platform and the mobile app so that it’s simple and intuitive for the user. The user can buy one of several dozens of insurances in 3 easy steps.
Secondly: using the app has to be pleasant. That is why we thought about a nice graphic form in energetic colours among which strong cyan and accentual lime predominate.